Metadata is data generated by the technology we use. Governments retailers want to collect as much metadata as possible, but why?
Metadata is a term I'm sure you've heard many times over the past two years, and even more after the mass surveillance programs NSA leaks by Edward Snowden.
more and more governments want your metadata, the data is collected on all you do with your computer, smart phone or any online activity that you perform. The data collected is your "digital footprint." For example, the Australian government wants to make it mandatory to store the data of Australian citizens for two years -. A controversial subject that has been met with a lot of anger and frustration, and rightly
many governments believe that metadata collection and storage will help them fight against terrorism, and catch criminals. But many people see as extremely intrusive measure and the path steps on the brand, which seriously undermines people's right to privacy
but no governments that are after your metadata -. Advertisers and retailers use metadata they 'have collected from you as you make your way through the web visit different sites and services. This allows them to form a fairly accurate profile of your likes and dislikes, including your food tastes, your medical history, your financial situation, the state of the relationship and even your political views - the list goes on and on! All your devices - your computer, your smartphone, your online accounts and credit cards are all interdependent, and produce all metadata. Retailers and advertisers may use this information to target you with what they think you are interested in- in order to show you more targeted ads and generate more sales, hope.
So, exactly what is metadata and why is so important metadata
metadata - which includes the IP address from which the messages are sent and received , phone numbers, time and location of the communications can be consulted by government agencies, the police and other authorities. Each time you make an online business, such as posting a Facebook update, the metadata includes the time you posted the update, the device you used and your location, among other things. Every time you use your phone, numbers and time of call is kept in the "digital footprint." The content of conversations, Facebook posts, emails or text messages are not collected and can not be viewed by the officials of the time.
one might think that sifting through millions and millions of public petabytes of data would be a helluva job. But the collection of metadata everyone in this way opens up a treasure chest for those that collect. Know where you are, what time you posted, sent or received a message can tell the authorities if a "suspect" telling the truth that the metadata was collected at the time of the event
L one of the main concerns. is who is allowed to access the data. Would it be too much to imagine that in a few years, pressure from business groups and lobbyists will allow access to anyone who is willing to pay for it? And more importantly, do people registration and access of these data have the public's best interest at heart?
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