Everywhere we turn these days we offer free mobile games, free Wi-Fi, money coupons, loyalty points and even free chocolate. The adage "if you do not pay for it, you are the product" certainly rings true that we give our data in exchange for goodies with little thought to what companies are doing with our data. We like to think that we are a good deal, but it is companies like Facebook and Amazon and other large companies are the biggest winners.
Facebook valued at more than $ 10 billion worth so much especially thanks to us, the millions of Facebook users around the globe. Just think of all the data that Facebook collects and sells advertising companies. our data indicates that companies that interest us, that our tastes and dislikes are, our marital status, phone numbers, what we like to eat, where we live, this "big data" is worth billions of dollars.
A company, Luth Research offers paying users Internet $ 100 per month to enable them to monitor and control their online surfing activity and the location of their devices. Nearly 20,000 PC users and 6,000 smartphone users can join the program at any given time. This valuable information is given to companies (some clients Lute include Netflix, Comcast, eBay, and Ford) who can then see what websites they visit, and how long they spend on social media sites like Twitter and Facebook, etc. According to Technology Review, this data allows these companies to decide where to spend their money, such as "click-through rates for online ads is now at less than .01 percent."
A media coup launched by Cadbury in Australia recently gave away free chocolate when you've linked your Facebook account with their Joy generator, a machine that dispenses a bar of chocolate based on your Facebook likes and interests, in other words, you gave your data for a chocolate bar.
US cable operator Verizon wants your location data and trying to win over 100 million subscribers and the launch of smart rewards where users can save up to 40 percent on many goods known, save money on hotels and restaurants. However, customers must agree to share their location data, their browsing habits and also their data on mobile usage. This data is then sent to marketing companies that in turn distribute customized ads in the hope that you will spend your $$$ s. So if you are happy for them to follow your online activities to save money and even win NFL tickets, go!
A recent survey conducted by the advertising company, PunchTab, found that only 27 percent of the 1,100 smartphone users surveyed were happy to be followed by retailers on their devices, and only if they have received some offer in return. So it seems that the majority of users are not that ecstatic abandon their data.
What we do is to provide access to large companies who want to exploit our data and make lots of money. There is always the possibility that one of these companies could abuse your data, or even worse to lose a data breach. Much of the time, our data are taken without our authorization, we may not even are aware that we provided our information, but there are security measures you can take to stop this.
1) purchase of a virtual private network (believe me, HideMyAss! Pro VPN is best) When you connect to one of our VPN servers, your data is encrypted. Your ISP can not see what you get up to online that all your online activity is encrypted via a VPN tunnel. You are sure to surf the net, and visit the sites you want without fear that your data is used by companies.
pop-2) When you surf the net, you saw enable cookies' on the Web page. Cookies allow companies to track your browsing activity, as well as offer you a better experience of navigation. Using the private browsing mode or in incognito mode on your computer will help you control them, but this will only remove the information from your computer and not the server.
See Wiki article explains how you can disable cookies on a number of different platforms.
3) I recently wrote an article on the canvas fingerprint. This differs for cookies because it is on your browser. There are a number of different privacy extensions that you can use, technology and design blog Gizmodo recommend a number of ways to manage the fingerprints of the web, including using Chameleon and NoScript for Firefox. It's also a good idea to use the widget AdBlock Plus.
Companies will do almost anything to get us in the delivery of our data and hope to say cheerio to our privacy, but it's good to know there are ways to stop them, if you wish it.
For more information on HMA! Pro VPN, please visit our website.
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