Mark Zuckerberg himself made the announcement during a meeting with nearly 00 developers and journalists in San Francisco on April 30. Facebook is introducing new advertising tools and stimulate the privacy of its members to impose the first social network with 1.28 billion members in the growing sector of smartphone applications.
Facebook wants to launch an "anonymous" connection mode, allowing the use of mobile third-party applications with Facebook ID without allowing access to personal information.
This should help not having to remember multiple user names and passwords for different passes leading share data collected by Facebook with these applications.
connection mode Future "anonymous", that are tested by some developers should be extended in the coming months: it will "try an application without sharing personal information stored on Facebook," Facebook said in a press release
Indeed, the first social network changed its attitude towards online data "by giving people more power and control, they will have more confidence in the applications we build, they will, over time, use the most. "
Facebook also introduced features that should in future give more control to users over their data sharing. One should begin to be deployed in the coming months: it will include a few clicks to choose the type of information that someone agrees to share with synchronized Facebook application (eg e-mail address of someone one but no date of birth). Applications will not be allowed to make the publication of a user's Facebook page without authorization profile.
Facebook also announced a new chart released little edge to summarize all mobile applications linked to Facebook profile member to define the data it accesses or remove them completely
The social network also introduced a new "like" dedicated to mobile applications, and especially a new network for advertisers is highly anticipated. it should enable Facebook to compete with Google. the mobile advertising market increasingly
Remember, Facebook already uses the public information provided by its users to customize their advertising, which is highly valued by advertisers: advertising revenues in the first quarter showed a increase of 82% year on year for a value of $ 2.27 billion.
now, Facebook wants to extend this expertise to advertising in mobile applications synchronized with Facebook, via a new ad network called Facebook Audience Network. So far, the tests are limited to advertising when installing applications, but Facebook wants to further extend the network to other types of ads.
The global market for mobile advertising has doubled in 2013 to reach 17.96 billion dollars. According to eMarketer, it should still grow by 75.1% in 2014. Facebook took 17.53% of the advertising pie in 2013, against 49.3% for Google.
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