The closed hacking environment has become very competitive, prompting hackers to evolve. For their business to survive, cyber criminals need to bring a marketing dimension in their activities.
The competition begins with the creation of malware. Hackers even call for designers to create a logo and more attractive user interface. They also have to recruit the most effective programmers. In turn, they are engaged in a fierce competition, which involves information leaks competing products or source codes on forums.
Forums on the black market disinformation campaigns now. And a pirate literature is emerging with former criminals who talk of continuing terror in the book "Hacker confidence" released in Russia in 2010, a former hacker tells how difficult it is to find a partner business forums, most trying to tear his associates to win the jackpot. The book was so successful that others have been published and a film is even expected soon.
The competition is extreme to the point that there are even malicious code with features that detect malware that may already be installed and remove them on compromised computers.
developers of this malicious code have not effectively established marketing department, but use marketing to promote and sell their exploit kits or malware. To attract buyers, they highlight the customer service 24 or significant discounts given to loyal customers. They also pay attention to how they are selling them on forums and are careful about their comments on the "products" means a site showing a positive feedback to the user also has a great influence, as on a commercial website. Some RSA researchers found a Facebook page boasting botnets, malware and other exploits. Page was also reference to a demonstration site revealing the secrets behind the scenes, namely the functionality of a bootnet control panel. The now closed Facebook page has been active for several months.
The increasing professionalization of cybercrime environment is also well illustrated by the output end 2012 of the second version of the Blackhole exploit kit, one of the most successful and widely used products used by cybercriminals. The designers of this sophisticated tool that generate profits for a criminal clients and do not fail to emphasize that they have improved their products, taking into account customer feedback. In addition, the updates are free for the entire duration of the license.
In our business world, companies have a certain morality, especially as consumers are increasingly aware of ethical values. cybercrime businessmen do not raise such questions, their goal is purely financial. Specialists help every step of the chain, from conception to set up and operation of malware value, the teams are well organized, as in a company are increasingly effective. And this type of efficient operations is destined to grow, confirming that cybercrime has a promising future.
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