UK online safety watchdogs have warned that the stores can track you via your smartphone, using the old technology a few years. Apparently, retailers can track every movement of a client, using just a given signal when using wifi on a smartphone. Combined with facial recognition software, retailers can track movement, identifying those who visit the store and when, or how often, to identify trends and patterns of shopping.
According to the Office of the Commissioners of information, this practice allows retailers to paint a picture of the customer journey, how they use the store and how much time they spend shopping. It is a valuable tool in the era of declining high street stores who sell to online stores. By monitoring and adapting to the modern shopper habits, businesses can begin to tailor the shopping experience with maximum efficiency. This would enable scenarios such as lower prices after noticing a customer returns to the store and look at a piece of clothing for a second time.
This technology is similar to the way Bluetooth devices are monitored, and the location is presented to anyone nearby. But the difference with wireless is that almost every phone has allowed her all the time, even when Wi-Fi is disabled. So even with retailers being able to monitor buyers relatively harmless, other uses might not be so innocent. The potential for abuse of this technology is unfortunately high, untold uses this system could be exploited. If popular movements are monitored, then it is quite possible for criminals to use technology in different ways to the violation of privacy and security a major issue at present.
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