Mattel, the toymaker behind one of the most popular toys of all time, Barbie. Launched in 1959, the favorite of girls around the world, Barbie continued to dominate the market for children's dolls for 50 years. But the company is under fire for its last entered the toy market, smart Barbie that listens to children, entitled "Hello Barbie '
first" interactive doll "to the world includes a feature that allows children Barbie to ask any questions, and the doll will respond. It works by using a software like voice recognition to Apple's Siri, and transmitting the data to interpret and Barbie will respond with a valid response. Activists call for a ban on toy reaching shelves on fears of privacy. Barbie will send child records to a third party containing personal and intimate thoughts.
The type of information collected would be details of family, friends of the child's interests, all that would be of value to use for an advertising company. Another concern would be that ToyTalk, the company behind the data collected, will be able to hold the stored information. This is said to be due to the toy "learning" of the owner, so that in future conversations the toy can be learned from previous answers about the child and respond accordingly.
The Campaign advertising without children hope they can stop the toy to go on sale in time for Christmas, which of course will be a surefire hit with kids. Facebook has been under fire from targeted advertising used on the website and through Google ads. The invasive nature of targeted advertising through online websites has worried many groups of private life, but with the advent of toys to the same, is even more alarming.
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