Indian firm, SilverPush, is one of the companies Embedding technology inaudible audio inter-device tracking in browsers and TV commercials and as expected, this has raised alarm bells for many, including digital rights group Center democracy and technology (CDT), which recently submitted a letter to the Federal Commission trade.
"When a user encounters a SilverPush advertiser on the web, the advertiser drops a cookie on your computer while playing an ultrasonic audio through the use of speakers on the computer or device. the inaudible code is recognized and received from the other smart device software development kit installed. SilverPush also incorporates audio beacon signals in TV ads that are "picked up silently by an application installed on a [device] (unknown to the user). "the audio tag allows companies like SilverPush to know which ads the user has seen, how long the user viewed the ad before changing the channel, the type of individual users smart devices, as well as other information that adds to the profile of each user which is linked through devices. "
According to the CDT, users can pAS opt-out of the cross-tracking technology of the device (such as users with a microphone authorization for SilverPush software), and the state SilverPush they will not "disclose the names of the applications of the technology is integrated."
inaudible sound multi-camera tracking technology is used by applications and trails 6-7 18 million smartphones and while the number of smartphones being followed are not particularly alarming (so do not throw your smartphone, TV and laptop in the nearest dumpster - yet), we must remember that our online behavior - our likes and dislikes are highly valued by advertising companies to generate more money. I am sure it is only a matter of time before a group of boffins suggest a new, more intrusive collecting our data.
For now, SilverPush said inaudible audio tracking technology cross-device 100 is used by companies to track the success of their ads -. which is only used on clients in India, but they also have offices in San Francisco and the Philippines
What is wrong with the sound inaudible monitoring cross-device technology?
Well, for one, users are not aware that it is stealthily followed them in the background of the applications they use. Users can not select multi-tracking technology devices - which seriously hampers their right to privacy, and more worrying, it could potentially be used by governments to supervision measures. How the right to privacy will be protected from users remains to be seen!
Forbes recently spoke to SilverPush Product Manager Piyush Bhatt who said that "technology is not going to invade life private people, certainly not more than Google and Facebook, that connection harvesting of data from different devices. " It's OK, then
Bhatt told Forbes: "We are concerned about the privacy and would not do anything that ingests data ethical practices"
"The. best liars always tell the truth "- Selina from the television series" Gotham "
And the demand marketing advertisers why people use ad blocking software ...!
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