European Commission defends Do not follow standards

12:32:00 PM
European Commission defends Do not follow standards -

Although the concern over the invaded and exploited even private life is a continuous process, it is not only the criminals online viruses that are prompting concerns

in the eyes of many people, the use of "cookies" on certain websites -. small files that recognize users on an IP address when they revisit a particular site -. is a concern too

While cookies have perfectly legitimate uses - allowing users to connect to sites like Facebook, for example - their use by advertising companies that serve advertisements on many different sites means that these companies can deduct the browsing habits of a user and to effectively track users across the web. For many companies, this is an important tool for effective direct target marketing to consumers; However, for many users, it is the equivalent of "cyber-harassment".

Last week, the European Commissioner Neelie Kroes spoke against tracking users online by web companies, saying a standard that was originally designed to protect privacy on the web was " consumers watered down ".

the Do Not Track (DNT) standard has been described by the World Wide Web Consortium according to the value of work and the drafting of a year. However, the successful implementation of the standard has been hit by delays and a proposal to exempt the marketing, which has angered Kroes, who said that the work to standardize the practice was not going to plan .

European laws require websites to obtain authorization expressed by users before using cookies came into force in May, and the commissioners to Information Office (ICO) has threatened a crackdown on companies that do not comply.

It will be reassuring for many across both the UK and Europe to hear that government agencies are working to help them better control over their online privacy. However, there are already measures available to users who are eager to anonymous navigation, including the use of a virtual private network, or VPN connection.

Although the decision to accept or reject a cookie depends on your browser settings, and will not be affected by a VPN connection, a VPN connection will protect users against the most widespread threat of "nosy "- helping to ensure anonymous browsing and doing everything, sensitive personal information encrypted in transmission and hidden from prying eyes.

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