a nice addition was made recently to Facebook Mark Zuckerberg's empire - a mobile application for phone users in developing countries called Facebook Lite
the target of Facebook Lite applications markets across Africa and emerging Asia where the majority. Users have the outdated Android devices using 2G connections or live in restricted areas to the Web. Facebook Lite is available in a number of countries in Africa and Asia -. Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe
the Facebook Lite application takes only 252KB of space compared to the 25MB the main Facebook app takes, and runs on Android 2.2 devices and above.
until now Facebook Lite appears to be a success at the time of writing the application has been downloaded between 10,000 and 50,000 times on Google Play
Facebook Lite - That is that users can make
the light version of Facebook Lite allows users to:.?
- Remove status updates
- Comment on Newsfeed
- initiate discussion group
- friends Message
- Get notifications when friends like and comment on your posts
So what is the reasoning behind Facebook Lite? Zuckerberg is concerned for those in developing countries who may be feeling isolated and cut to be able to communicate with the outside world? It is a nice idea, but I suspect not. Cornering the market in developing countries mean huge money for Facebook, be able to expand its reach and penetrate untapped countries is a high priority, particularly in countries like India that sells thousands of smartphones. And there is more good news for Facebook. In the western world, we perceive marketing announcements, well be a bit of a pain in the ass, but in developing countries it is quite the opposite.
Kelly MacLean, a leading ad planner Facebook for emerging markets, talking to Adweek said, "Sitting with people on the ground, watching consume content on Facebook, we . saw several people take for your screenshots, then take it and share it with friends, "MacLean added:" in these markets people want to connect with brands in ways never really thought, "adding" They want information brands, product details
well, this is certainly a dream come true for Facebook !, the ability to share listings. "
Of course, Facebook Lite is great news for the thousands of people who have not been able to use the original platform Facebook, and they will even get ads they apparently thirsty!
what do you think of the introduction of Facebook Lite?
Let's see how Facebook Lite fairs in the future, perhaps it will help Facebook reach their next billion users!
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