I am currently attending a conference of the dynamic entrepreneur in Barcelona, and one thing that stands out among entrepreneurs and investors is that everyone feels the assault on the right to private life. Interestingly, there is a reaction against the attack-which is that people started paying real money in recent years - the last decade - the ability to remain private. This trend and against the trend are both expected to accelerate, both in the assault on privacy, and against the feedback that people are taking active measures to protect -. Including payment for services that protect
This is very remarkable in itself. In a world where all of the old guard complained of spoiled children who will never pay for anything online, there is the old guard simply did not provide anything valuable enough for that people want to pay for it. And as any entrepreneur knows, if you can not make your potential customers want to pay for your product or service, you do not have a business. No excuses, no ifs, no buts.
In particular, those cries came from "the content industry" eponymous, roughly divided in the copyright industry (entertainment) and oldmedia industry (TV, radio, newspapers ). Oldmedia became increasingly financed by advertising, and are experimenting with paywalls, but with the old income structures gone forever, to quote a Swedish saying, leave the set food bag rules for mouth. at the same time, the advertising industry oldmedia has become increasingly pervasive, we track a site in ways that are completely agreed that we go about our days.
the copyright industry is a different beast. people have been telling them in advance and clear for at least two decades what they want and what they are willing to pay for, and copyright industry shrugged with a "that's not what we do" at best, continuing to push an unwanted product or service, and then blame the commercial failure of piracy. This is the remarkable arrogance, as most potential customers were paying very high prices for music, movies and other entertainment - climbing technical and sustainable learning curves terrible user experience with file sharing systems to get what they want, and this very real cost (in time and frustration) has usually been well above a reasonable monetary cost. But with the copyright industry so transfixed on the Law of the old ways, despite being easy to satisfy customers by attaching a monetary price less convenience at the point today price frustration, another industry can meet the entertainment needs of the future.
(Today, the supply of the copyright industry online - with technical barriers and the result once you get past them -. Even worse that the offer provided by file sharers you need to be really, really unfit company to accomplish this)
meanwhile, it is found that the online generation does not reject the concept of paying for online services at all -. they reject the notion of paying for worthless rubbish. This is not too unreasonable. Meanwhile, as privacy becomes a sense of service and privacy increasingly coveted become increasingly sympathetic, my delivery of the contractor's conference was a general feeling among the public that kind of business investors were seeking something more closely.
There are good alternatives for without privacy, as well, of course. TOR is one of those most known, but digital still comes with a cost in the form of a technical learning curve. Yet it remains one of the few technologies that agencies Stasi today are not broken. However, technologies that were once considered safe such as Skype now have a saying among the militants in the troubled areas - "Skype: use once, die once." For some, privacy is more than a convenience, it is a matter of life and. death
Thus, industry privacy - if one can speak of such a thing in such nascency - have succeeded where the copyright industry and industry oldmedia failed completely: they identified something that the actual net production values and wants to pay.
This is the starting point for something worth calling a company.
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