to work around this problem, many Netflix subscribers have been using virtual private networks (VPN) to "virtually" live in the States. A VPN can "fool" the US Netflix suggests that Netflix subscribers, say UK are physically in the States. The reason why the contents of the United States are not available in all countries where Netflix is present, is mostly down to the licensing costs and the way rights are managed for TV shows and movies. For example, the studios that own the rights in America are losing money when users access content outside of America.
Netflix CEO Reed Hastings recently spoke to Gizmodo and told them of his cunning plan, which is to provide a global Netflix worldwide. "The VPN scenario is someone who wants to pay and can not quite pay. The basic solution is to Netflix for global and its contents have to be the same everywhere."
the biggest problem is the illegal downloading rather than those using VPN Hastings said that was "a little asterisk against piracy"
piracy -. the biggest problem
TV and film piracy costs the television and film industry millions in lost revenue. It also affects the quality of the films, which is why we have to endure continuous and suites prequels and remakes of movies that never really need to see the light of day. The next series of "Bladerunner" comes to mind, unless of course it is great!
those who illegally download movies do not pay a penny for the service and in doing so are, according to many, seriously compromising the future of television and film industry. "They do not want to pay. That's a hard part. As an industry, we need to set the total content," said Hastings.
Hastings now has the daunting task of convincing entertainment studios around the world to change their current operating practices. Currently, battle television business by bidding against each other, the highest bidder winning the rights to air programs.
However, the idea of Hastings may not be all pie in the sky. The European Commission has recently discussed a strategy for a digital single market to cope with the problems of geo-blocking, to modernize the laws on copyright and to help cross-border e-commerce (where consumers buy products and services in other countries line) that would improve services and create more jobs. If a plan for a digital single market is past, we saw Netflix available in 28 European countries.
How long we have to wait for a global Netflix? Well, I would not hold your breath!
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