Do you like cookies? These lines of code - for example MC2 :. UID = f089dc9d92e5cdadf3 7daa554691bd4 - displayed in your browser by Web sites you visit that enable advertisers to send you targeted advertisements
managed by expert companies filing the data, classify, analyze and consolidate before selling them: they get your identity, you follow from site to site, remember your passwords, help you manage your online purchases ...
Because the goal is clear: you "profile" thus generating custom files are stored in databases. This is supposed to get to know you better to present the advertising message at the right time and in the right format. You can delete cookies, but new will arrive as soon as you go surfing again on the net. And if you block them, most sites do not work. Some cookies can last a very long time: those designed by Amazon today are designed to last until 2037.
To refine the targeting, advertising cookies are compared with other data collected on the Internet: your address IP (Internet Protocol that identifies and locates your computer), your preferred language, your search engine, the type of computer and browser you use ... If you have posted in some personal data - making a purchase or fill a questionnaire - they will also be used. Internet data can also be compared to real world data such as your credit card statements, the purchase of tickets, the location data from your phone ...
Such narrow targeting may also involve changing the price of a product according to the profile. When a travel site shows you just see a price comparison, it lowers its prices to match those of its competitors, still catching up on "fresh". If you connect a computer to € 300, the site will display more than if you use a laptop to € 300 hotel rooms. Consumer choice, apparently ten times the power of the computer is seems diminished. Digital man agreed to be dominated by machines for the sole purpose of having time to less tiring purchase ...
So we let technology shapes us, but we have not yet created the intellectual tools to help us understand what is happening. for us
This targeted advertising market continues to evolve: the new mode is predictive analysis: instead of reacting to the behavior of users, advertisers want to advance the information sought. To do this, use the machine learning, a branch of artificial intelligence. This is to develop the ability for computers to optimize their performance without the intervention of man. For example, the program detects an Internet dense less tragic than usual at the end of the day in a big city, infers congestion that keeps people returning home to surf the web and thus adapts the broadcast advertisements.
predictive analytics is growing and new businesses are created to facilitate the migration of these new skills to traditional industries. In France, Dataiku company has developed a software suite that will allow sharp without computer training workers to manage databases and predictive analytics "Our potential customers Douetteau said Florian, head of Dataiku are industrial companies that do nothing with their stored data, and you want to use to solve problems in innovative ways. "
In response, Melanie Swan, a creative owner Californian start-up company found that many users begin to have self-defense strategies," They publish their data on multiple sites - with their photos a service, their e-mails with the other, their requests in a third system - hoping that none of these companies can establish their complete profile They feel that something is wrong, but remain powerless that.. could change. "
The best way to ensure that your personal data is not followed is to use a VPN service. The VPN reduces your online movements by replacing your routing information through an anonymous IP address, thus avoiding geolocation, either on your computer or mobile device. Secure DNS servers VPN keep secret requests that you make, so that nobody can see your browsing history. In addition, your Internet connection is encrypted with a very strong system that protects you against hackers and illegal ears trying to listen and obtain sensitive information about you. Your Internet connection is hidden behind many servers VPN :. When connected to the VPN, no one can access your computer or mobile device without using VPN protected servers
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