[1945007?] After driving people nuts in the United States, Australia or New Zealand, Pokemon Go mobile augmented reality game is currently converting the world. Nintendo and Apple, Google among others see it as a jackpot.
Pokemon Go, the already famous mobile game augmented reality, already present in over 40 countries, is actually a global tidal wave! According TrendForce, it should generate an income of $ 800 million in 2017 and become a real boost for the augmented reality software market estimated at $ 30 billion by 2020.
So who will benefit from this windfall?
Logically, Nintendo appears to be the first beneficiary. Less than two weeks after its launch, the game already is already used by over 21 million users only in the US, more than doubled the price of the stock of the company Nintendo.
The value of the company that created the famous character Mario has surpassed the level of the company from Sony, for the first time. Still, the game has not even strictly speaking belong to Nintendo. It is actually Niantic, a spin-off of Sony Alphabet which also owns which really belongs. The popular Wii console manufacturer is also the owner of the Pokemon deductible and thus obtains the benefits of Pokémon indirectly on two levels.
Pokemon Go is a free application that people can download from the two mobile platforms Apple AppStore and Google Play Store. Monetization is however related to the sale of special chips called "Pokecoins" that facilitate the prosecution of virtual characters in the real world. Indeed, 100 chips cost about $ 1. Partnerships, through commercial interest sites (shops, restaurants, hotels ...) that users are forced to go through the application are a great opportunity for additional income . And unsurprisingly, McDonald is the first sponsor to join Pokemon GB Japan. According to JP Morgan, this business model could help generate a monthly income of about $ 300 million that will boost annual profit of Nintendo of nearly $ 250 million.
But the Japanese firm is more ambitious and does not intend to go further. The group plans to get involved directly in the game by selling Pokemon Go Plus, a bracelet or box (portable) dedicated $ 35 per user can carry. This would allow players Pokemon Go to indulge in their favorite activity without having to take their smartphone in their pocket. JP Morgan believes that Nintendo could sell 50 million units per year wearables, allowing an additional income of about $ 1.8 billion increasing its turnover by 35%.
Overall, the annual profit generated by Pokemon Go could be up to $ 500 million, almost 30 times that recorded during the last fiscal year that ended in March 2016. This says soaring share price traded Nintendo
other stakeholders could also benefit from this windfall :. according to some analysts quoted by the Japanese newspaper The Japan Times, the game could generate $ 3 billion in profits for Apple in less than two years, as players pass through its AppStore platform to buy PokeCoins. The same Google Play Store via its platform of sale.
Lenovo also hopes Pokemon Go boost sales of its Phab2 Pro, the industry's first smartphone to incorporate augmented reality technology. The value of its action on the Hong Kong stock exchange is actually more than happy.
Do not forget to protect your smartphone when you play Pokemon Go or other games online. Indeed, in the past the Sony hacking, for example, we know that players are prime targets for cybercriminals.
The safest solution for your smartphone when you are online protection is to use a VPN service. This ensures that no malicious software is listening and using the data you send, even when connecting to the Internet without protection. This will prevent your banking passwords, email accounts or your social networking profiles being hacked and used without your knowledge.
codes VPN Internet connection via a complex encryption with AES-256 algorithm. This coding makes interaction with your personal data, and that even when your connection has been intercepted or compromised. Every information that you send will go directly into your secure virtual tunnel. With VPN, you can easily direct your traffic by choosing a server in one of the 114 available countries. So make sure you use the best VPN service available for a secure Internet connection, wherever you are.
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