The advertising industry has created a private nightmare of mass surveillance on the web, and more ghosts of the government. One suggestion resurfacing solve this was an option "no supervision please", known under the banner "Do Not Track". Such a flag, even if the legal mandate, can not possibly work. That's why.
Privacy remains a major issue on all related Internet. A problem that keeps resurfacing is that individuals can easily be tracked as they move between web sites to build profiles of them, until the point where they are completely identitied individual level. When this happens mass , it is actually another form of mass surveillance, but we invented and built by the private sector.
Advertisers have been one of the first players to follow individuals that way with DoubleClick be a famous player in this field, and where they would throw a headache for each individual in the worst style of swashbuckling: if you have submitted an email address there, they remember; a phone number here, a first name. Your identity will be gradually supplemented by small pieces you gave away what appeared to be completely different entities.
In this way, every website you visited would know exactly who you were when you landed on it. he was a Big Brother nightmare, but created by the advertising industry. To solve this problem, a "Do Not Track 'flag has been repeatedly suggested, where you simply ask websites you visit not to track and identify you.
The problem is that the Internet is required to honor any request, and that this is by design. This can be trivially observed with requests from the other way: someone running a adblocker when surfing knows they do not actually have to see the requested web page to the way the server asks him be displayed - you can display the parts you want the page and happily ignore the rest, not even showing unwanted parts (such as advertising). Such is the case with almost all Internet protocols, which is by design.
Just as your web browser is free to ignore what the application server, for example
as display ads on a Web page, any web server is always free to ignore what the Web browser application. Therefore, a "do not follow" flag can not possibly work, because the Internet was not designed to honor this kind of forced behavior, and can be modified to have without a new Internet.
Therefore, the problem of huge oversight created by the advertising industry can not be resolved by regulation, and ironically, it is easier to illustrate by technical shut commercials and 'advertising industry entirely from the Internet experience for people.
the problem comes down to this: there is not, and can not be, a legal requirement for any computer to do what you want. (Anyone who has ever worked with a computer will recognize the impossibility of this.)
In summary, you can not ask someone else to take responsibility for your privacy, and transmission a "Do Not track 'flag within your commnication with Web servers would be such an issue. The Internet was not designed that way on purpose
Therefore, this column ends with a very familiar note: ..
Privacy rest your own responsibility
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