Fans of the selfie will be delighted to hear of facial recognition application MasterCard which will soon allow you to authenticate your purchases using your face. The idea behind the application is to reduce fraud
Forget remembering those pesky PIN numbers -. (They are so yesterday anyway), just download face MasterCard recognition application makes it quick and painless to use (apparently), unless of course you're worried about what your selfie looks! If you have a bad hair day, you can use the fingerprint verification MasterCard ID. Or if you do not like either of these options, you will be over-the-moon to hear that MasterCard are also looking into the cardiac rhythm recognition and authentication of voice. Heartbeat recognition ... ..errr, OK ....
Who likes selfies? Well, we of course Kim Kardashian, the queen of self-proclaimed selfies, but MasterCard target youth who are avid followers of selfie phenomenon, and in this technology-driven environment rapidly evolving want to spend less as possible on different tasks.
chief producer security official said Ajay Bhalla CNNMoney "The new generation, which is selfies ... I think they will find it cool. They embrace it. This seamlessly integrates biometrics in the overall experience. "
And of course, simplifying the authentication process and make it "fun" for young people, we hope to get more!
MasterCard facial recognition application is being tested by 500 cardholders in the US, with plans to deploy the application very soon.
MasterCard cashing in on the phenomenon of selfie
Using facial MasterCard Application recognition requires less brain power you need to boil an egg - it Just hold your smartphone to your face, blinking, (I'll come back in a bit), and authentication is done. Discover facial recognition demo MasterCard
Of course, this is a big blow marketing MasterCard - targeting selfie population love, help them spend less time faffing about online and make it easier for them to spend more, making each feel unique shopper.
Privacy concerns using the app facial recognition MasterCard
your photo will stay on your smartphone, MasterCard will not physically see your incredible selfie because their software will your images and convert them into code, which will be forwarded to the MasterCard system. However, many advocates of privacy are concerned, rightly, that the cardholder data (facial features) could be the target of hackers, we have seen more than one occasion!
As Google discovered with their facial recognition technology, it was fairly easy to cheat the system by simply showing a picture of that person. However MasterCard facial recognition application is a front foot play their application also includes an indicator system that appears to stop thieves authorizing payments.
All you need (once MasterCard facial recognition application is given the green light), is a smartphone, the application and put your best face forward, watch your camera and flash !
while the face MasterCard recognition application will make online shopping easier and more convenient for buyers, we should also consider the security of our personal data, the risks we take when we use this technology.
Will you use MasterCard facial recognition application?
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