The announcement blocking the industry is faced with a stark challenge the Chinese government. new laws China Internet advertising includes wording that explicitly prohibits "altering or blocking other businesses advertisements." The "Internet Advertising Interim Rules" (Chinese text) were written after the tragic death of Wei Zixi a cancer patient who has undergone an unsuccessful experiment treating cancer earlier this year. Wei only chose the experimental treatment, since it appeared as a suggestion announced top on Baidu, the first search engine behind the great firewall. Before his death, Wei publicly accused Baidu of having a monopoly on online Chinese advertising industry which allows misleading or false advertisements to deceive customers without their knowledge. the resulting outcry prompted the government rushed to investigate Internet advertising and write a new set of rules. new interim rules Internet Advertising China will take effect on 1 September 2016.
new Internet rules China will ban ad blocking from September
new Internet regulations rushed to China will undoubtedly give some break companies. Some people might ask: How do these new laws on Internet advertising the soon-to-be completely sinicized Opera Browser? Do not be surprised if the Chinese version of the Opera browser starts shipping without the ad blocking feature. For other ad blocking software, it is impossible to say what will happen next until we see how China will on the application of these rules.
In Germany, the legal right of the user to use ad-blocking software has been repeatedly reaffirmed. Many publishers have taken ad blocking companies like Adblock Plus (ABP), in court. One company even claimed that the display of ads is a constitutional right, and Ad Blocking was infringing on that right. In countries where the rule of law established, calmer heads prevail and ad blocking is expressly legal.
Moreover, in China, a whole niche industry is about to be outlawed. It is likely that the rule was written with the intention to block malware third party replaces legitimate ads with illegal; However, the broad wording can and probably will be used against foreign companies ad blocking. ABP even said they will leave China if they must. A partner at Hong Kong office of the law firm Hogan Lovells said he thinks AdAge article 16 of the new rules of the Internet ad-blocking ban:
"This n ' was not a surprise, he added, because there was a similar item in a draft there a year, and because there have been legal cases about blocking in anti-unfair law China's competition. "
English translation Internet Advertising interim Rules Article 16
Article 16 regarding the internet business advertising, the following acts are prohibited:
(1) Provide or using applications, hardware, etc. that intercept, filter, cover, fast -forward, or otherwise restrict the data used for advertising by others;
(2) Use of network access, network devices, applications or disrupt the normal transmission of advertising data, alter or block other companies ads, or ads loading unauthorized ;.
(3) using false statistics or dissemination of false results, including misleading values, pursue illegitimate benefits or harm the interests of other
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