There was a time, there was not so long ago when we had a camera, maybe a PC or smartphone, making it easier for advertisers to deliver targeted advertisements to our devices. But today, with the average household owns 7.4 Internet devices, advertisers are faced with the challenge of how to identify customers, regardless of the number of devices they own or the type of aircraft that they use, whether smartphones, tablets or desktop computer - their goal is to serve the same pesky ads in all our devices.
companies already know too much about us information they gather from cookies that monitor and store our navigation activities line offers advertisers highly valuable information on our interests and likes, pushing customized ads our system with the hope that we will buy, buy, buy! Using the private browsing mode or private browsing on your computer or smartphone will help you control them, but this removes the data from your computer, not the server.
But as more people own and use a variety of devices, advertisers and companies have trouble keeping track of our online browsing habits, and because cookies are not up to par followed by several device is used to give advertisers a better knowledge of our online behavior.
Although monitoring multi-device gives advertisers and marketers the resources to capture data and online behavior of users, there are a lot of concerns with it, including the consumers' right to life private, the fact that many people are not aware of its existence and capabilities, and that very few ways to stop it. Are we already followed and spied enough? Apparently not, especially when there is money to be made!
Jessica Rich, director of the Federal Trade Commission stated the need to discuss multi-tracking devices because "more consumers connect to the Internet in different ways, and the industry has responded by offering additional tools to monitor their behavior, "she added," with the advent of new monitoring methods, however, it is important to ensure that consumer privacy is protected as companies look to the targeting to multiple devices. "
the Federal Trade Commission is taking public comment (until 16 October), to address privacy and security concerns and to explain how cross device monitoring work, with a workshop to be held on November 16, 2015.
It is difficult to escape the clutches of evil that advertisers no matter what device you use, or the websites you browse, there they are, those irritating ads, and with multi-tracking devices, privacy goes further down the rabbit hole.
0 Komentar