The television advertising revenues dipped down compared to that of Internet advertising for the first time according to the Internet IAB report Advertising Revenue in 2013 which found that Internet advertising has earned $ 42.billion, while television advertising revenues have given $ 40.1 billion. To inject life into the television advertisement a number of industry media companies are fighting back using a television tracking software to deliver targeted television ads based on our likes, dislikes and interests. Companies such as Google - which generate huge amounts of money by charging businesses for all-important keywords found in emails and search terms, is a company that recently tested their TV ads Fiber in Kansas for get a more accurate idea of the number of people who actually watch TV commercials, and ads that they are interested in -. turnover greater benefits in television advertising
Google already collects huge amounts of data about us, our likes and dislikes our behavioral information by following our online activities through our history our navigation using cookies, so Google is able to know the sites we visit for shopping online. Google is pushing to make the job of TV advertising as an Internet ad, of course, allow them to collect even more data about us
When there is a gap in the market - where advertising and media companies are losing money - the gap must be filled! More input
"TV has ceased to be a thing one way you look, but it does not concern you!" - Lee Tien Electronic Frontier Foundation
Unfortunately, many of us are almost desensitized to the fact that our online activities are tracked, using cookies, by businesses and the third websites- of course party, you can use a VPN to your online activity isn 't followed because they will be followed by the IP address of a VPN server. We are bombarded with targeted TV ads in our browsing history, we are followed by facial recognition technology deployed in airports and football stadiums, so it's no real surprise that media companies provide targeted TV ads our salons.
Google is not alone. Earlier this year, NBCUniversal launched its Audience Targeting Platform (ATP) to access data from viewers of set-top boxes belonging to largest cable operator in America, Comcast. And Turner Broadcasting uses its product "Public" to capture and collect data from viewers. Media companies hope to get to know their audience on a more personal level by collecting data of viewers of TV decoders, they will be able to know much more about them, and therefore make more money!
the NBCUniversal Television tracking software is able to show viewers of TV ads targeted based on their viewing preferences. For example, a family that loves fast food might see more targeted television ads for hamburgers and fried chicken. But target a number of households, who is like a burger too is not good news - a recent study showed that those who watched television advertising for unhealthy foods consume more calories! However, this study shows that TV ads produce the results they need!
Thus, our web browser already knows us by visiting our browsing history, and now our TV will know about us through tracking software for television! There is no escape - unless you live in a cave
Privacy concerns with the television tracking software
One of the biggest concerns is privacy !. What exactly are these media companies are doing with our personal information by using tracking software to TV? According to Comcast, they are simply using the TV tracking software to enable media companies such as NBC to discover our viewing preferences and likes. Yes, of course they are!
Lee Tien of the Electronic Frontier Foundation has several concerns, talking to International Business Times, he said: "I would ask them," How are you technically implement that? Exactly what data is generated in the process, and then how do you treat the data in a way that can not reveal whether or not the things you say you're not trying to prove? "
tracking software Television does not need that when you turn on your TV, you will see television ads that you targeted fixed, it will be very different from surfing the Internet where you see an irritating advertising pop up every web page you visit. television tracking software will be used to learn more about the display preferences of a household.
what the future might hold using a tracking software for television? well, it does not look like a TV will deliver measurement tracking software individual ads, but it might work in a way that if you watch a lot of sports shows then you can view more ads for beer. There is also a possibility for viewers to control the ads they receive. for example, if you just buy new bedroom furniture, you will probably not want to see advertisements for furnishings for a while - so you could withdraw, which would save advertisers a large amount of money by not showing an ad viewer that is more interested in well course, we really want to help television advertisers to save every penny they can
Getting to know you -.! getting to know all about you ... ..
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