After four years of analysis, the Federal Trade Commission has finally updated the Act online privacy protection for children in 1998 (COPPA). Despite protests from Internet companies and advertisers, FTC Chairwoman Edith Ramirez insisted that "to the FTC, the protection of children's privacy is a top priority. The COPPA Rule update helps parents to care personal information of their children because it goes hand in hand with the evolution of technology. "
the modification of the original legislation essentially stops the personal information collection advertisers on a child without the consent of the parent or guardian, a practice most commonly used to direct targeted marketing on children. "Personal information" now includes geolocation, photos and videos. This also means that websites must report the information they have, which they share, and above all, ensure that it is stored safely. The new measures have already sparked controversy, a dispute emerged in August last year after militants lobbying for the bills accused companies, including McDonalds, Cartoon Network and Nickelodeon violate existing laws by using campaign "Tell a friend child to child advertising. All companies insisted they were COPPA compliant and would seriously consider allegations suggesting otherwise.
Despite discussions during the two years it took to write the amendment, and six months ago introduced progressively, many critics argue that the new rules of the FTC are unrealistic. Morgan Reed, executive director of the trade group Association for Competitive Technology, raised one of many questions. "How can we make the objectives of the COPPA function in a technological world where a parent can hand their headquarters tablet computer before the car on the back seat of the car and how the developer know when to change behavior?"
the FTC has tried to answer these questions in their FAQ for developers, a six step guide for how to comply with COPPA. However, he admitted that this process is increasingly, and so it will be constantly updated to respond to new questions or problems.
If you have concerns about online security on your family computer, you can also try using a VPN service. The VPN functions as an additional security layer that sits between the data stored on your devices and outsiders who try to access them.
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